THE FIRM
A national plaintiff practice
Founded in 2024. GGH lists a team of 60+ and a Chicago headquarters at PNC Centre. Priority practices include abuse, mass torts, medical malpractice and catastrophic injury.
01SOCIAL & CONTENT PROPOSAL
From national
headlines to
signed cases.
GGH already earns national coverage. A weekly attorney-led show, daily legal news and tracked consultations can turn that attention into a new intake source.
GGH firm profile
Social, content & optional AI implementationNovember 2026 / Review draft
02GGH / THE OPPORTUNITY
National press gives GGH
a head start.
GGH has a national plaintiff practice and partners who already speak to the press. Social can give those interviews a second life and give viewers a clear way to reach intake.
GGH PRESS HIGHLIGHTS
Coverage of the UChicago fraternity litigation, October 2026.
THE FEED
A regular publishing schedule
The brief describes a feed with mostly static graphics. In the first 30 days we’ll measure how often people watch, share and contact intake before setting new targets.
THE POSITION
A Chicago voice on legal news
Put a trial lawyer on camera regularly. Build around cases, rights and news that matter to people in Chicago and across the firm’s practice areas.
GGH firm profileJLL headquarters announcementGGH practice areas@gghlaw on Instagram
03LEGAL SOCIAL / CASE STUDY
COGDELL LAW UNCENSORED
One podcast.
A year of clips.
Houston trial lawyer Dan Cogdell launched his show in 2025. Short clips carried courtroom stories and his personality well beyond the full episodes.
400M+reported views across digital channels
~1Mcombined followers across Instagram, TikTok and Facebook
What GGH can use
Record one conversation each week. Open clips with a specific story, a surprising answer or a moment worth waiting for.
Best Lawyers profileWatch the channel341.8K followers
- Views
- Likes
5.8Mviews · 397.4Klikes across 3 posts in this sample
Best Lawyers reports the audience figures a little over 1 year after launch, alongside speaking invitations and several civil case opportunities. TikTok likes checked 11 November 2026. TikTok views checked 12 November 2026.
04LEGAL SOCIAL / CASE STUDY
ATTORNEY ADAM ASHBY
The best hooks
name the stakes.
A warning about a group chat or a child’s social post gives viewers something they recognize immediately. A case name by itself gives them less reason to stop.
230.3Klikes on the group-chat warning
3,643comments on the same clip
What GGH can use
Open with a real decision a viewer might face, then give one practical point. Start mass tort explainers with who may be affected.
Watch Ashby’s channel123.6K followersInstagram Reels
- Views
- Likes
9.0Mviews · 667.5Klikes across 4 posts in this sample
TikTok counts checked 11 November 2026. TikTok views checked 12 November 2026. This sample guides the first round of tests.
05LEGAL SOCIAL / CASE STUDY
DEMAND THE LIMITS
Personality clips
that invite a reply.
These four TikTok posts from Demand The Limits use a question, a joke or a familiar phrase as the first reason to watch. They sit alongside the Cogdell and Ashby samples as a test of personality-led legal content.
1.2Mviews across the four-post sample
77.4Klikes across the same sample
What GGH can use
Test a clear question or a short “in legalese” line in the first frame, then give one practical or memorable point. Keep claims and any firm branding in counsel review.
Watch the channel5,438 followers
- Views
- Likes
1.2Mviews · 77.4Klikes across 4 posts in this sample
TikTok views and likes checked 12 November 2026. This sample guides the first round of tests. No result is claimed for GGH.
06THE GGH CONTENT PLAN
One weekly recording.
A full feed.
Bryce Hensley is the proposed host of GGH Uncensored. One recording gives the team a full episode and 10–15 short clips to edit for the week. Daily news cards sit alongside the clips.
1recording session a week
8–15 minstarting length for the full YouTube episode
10–15short clips a week, subject to agreed scope
- 30%Personality
- 25%Trial stories & results
- 20%Know your rights
- 15%News reactions
- 10%Inside GGH
CLIENT STORIES
Injury, malpractice and wrongful death
Use approved case facts and obtain written consent covering the story, any identifying material and any amount shared.
ACCOUNTABILITY STORIES
Abuse and sealed matters
Use an attorney-only format focused on institutional conduct. Use approved public facts and leave survivor identities and details out.
07M3TA / SHORT-FORM PRODUCTION
One recording becomes
a week of clips.
M3TA finds the moments worth watching in GGH’s full episodes and approved press footage, then edits each clip to stand on its own.
01 / SELECT
Find the moment
Pull the strongest answer or story from the recording and keep enough context for it to make sense.
02 / EDIT
Cut for the feed
Write the opening line, cut the vertical edit, add captions and apply the GGH design.
03 / APPROVE
Clear the clip
Confirm footage rights and have GGH review legal context, claims and any call to action before posting.
04 / LEARN
See what people watch
Track retention, shares and intake clicks by clip. Use the results to brief the next recording.
7M+
Reported views for The Perfect Match
M3TA ran a clipping campaign for Jimmy Sotos around the show. This is a past entertainment campaign.
08EDITORIAL / GGH LEGAL NEWS
A legal take
on the day’s news.
A daily news card in GGH’s navy and gold. An attorney explains what the public record says and what readers can watch for next.
5 slides or a 15–20 second Reel
1 headline, 3 slides of attorney context and 1 question. Keep headlines under 12 words and each context slide under 25.
Fast approvals
Agree on a named partner, a proposed 2-hour review lane and a list of off-limits cases before launch.
LEGAL NEWSEXPLAINER
What happens after a civil lawsuit is filed?
A trial lawyer walks through the steps readers can follow in the public record.
01 / 05SWIPE FOR THE LEGAL TAKE
09VIDEO / TEST PLAN
Every video has one job.
Give each format a starting length and a metric. Test the first 60 days against GGH’s own data.
40% / REACH
Get in front of new people
News cards, everyday warnings and reactions. Track non-follower views and 3-second retention.
20% / FOLLOW
Give people a reason to return
Numbered series and personality lists. Track follows per 1,000 views.
20% / SHARE
Make it worth sending
Practical checklists and carousels. Track shares and sends per view.
20% / DEPTH
Build trust with the people watching
Trial stories, approved result reels and comment replies. Track saves, comments and average percentage watched.
First frame, spoken captions, post caption
Test a 7–10 word first frame with a named subject and clear stakes. Use readable captions and let the post caption extend the hook, add context and ask a genuine question.
See also Demand The Limits case study1.2Mviews · 77.4Klikes across the four-post sample
10DISTRIBUTION / WEEKLY RHYTHM
Instagram is home.
Each channel has a role.
| Channel | Job | What runs there |
|---|---|---|
| Brand and intake | News carousels, Reels, Stories Q&A and a tracked consultation link | |
| TikTok | Discovery | Show clips, reactions and everyday warnings |
| YouTube | Long-form and search | Weekly episodes and selected Shorts |
| X | Real-time news and press | Same-day legal takes and reporter conversations |
| Referrals and recruiting | Results, case leadership and partner posts |
A working week
One news carousel and one video on weekdays, lighter weekend publishing and a fixed recording slot. Test a Spanish-language clip series once production and approvals are in place.
11DISTRIBUTION / INTAKE
A clear path
from post to consultation.
The social team gets the story out. GGH intake records what happened after the click or call.
01 / DISCOVERY
Reach beyond the feed
Test Instagram Collab posts with Chicago creators and news pages, podcast guest spots and same-day clips from approved media appearances.
02 / RESPONSE
Give viewers a next step
Link to the right practice page with click-to-call and a confidential inquiry route. Use campaign tags and agree on how to capture phone sources.
03 / HANDOFF
Route inquiries to intake
Agree on a response window and an intake owner. Record referral source, practice area and whether the inquiry became a qualified consultation.
04 / ATTRIBUTION
Track retained matters
Join consultations to signed matters in GGH’s intake system. Review results by channel and practice area before expanding paid distribution.
Paid boosts, mass tort campaigns, referral activity and creator partnerships are subject to scope, counsel approval and budget. The first 30 days establish the baseline.
12MEASUREMENT / EDITORIAL APPROVAL
Signed cases are
the primary measure.
| Measure | 90 days | 12 months |
|---|---|---|
| Signed cases attributed to social | First attributed signings | Top-3 intake source |
| Qualified consultations from social | Tracking live | Steady monthly flow by practice |
| Monthly views across platforms | 1M+ | 10M+ |
| Instagram followers | 10K | 100K+ |
| Engagement rate | 3%+ | 4%+ |
| Inbound media and referral inquiries | Tracking live | Month-over-month growth |
Planning targets from the brief. Revisit after the 30-day baseline and agree on the engagement-rate definition for each platform.
ACTIVE MATTERS
Partner approval before posting
Work from approved statements or public filings. Keep privileged or sealed material out of the workflow.
CLIENT CONSENT
Protect survivor privacy
Use written consent for client stories. Keep survivor identities, reenactments and details out of abuse content.
ADVERTISING
Counsel signs off
GGH counsel approves claims, disclosures, paid creator activity and solicitation practices. The proposal excludes unsolicited DMs.
13LAUNCH / 90-DAY PLAN
The first 90 days.
DAYS 1–30
Foundation
- Audit the channels and agree on the brand kit
- Set up intake attribution and establish a baseline
- Train on camera and record the first episodes
- Bank 30 posts for partner approval
Ready when the brand kit and post bank are approved.
DAYS 31–60
Launch
- Start daily legal news and the weekly show
- Publish clips on Instagram, TikTok and YouTube Shorts
- Test hooks and lengths against retention and response
Review early formats against the 3% engagement target.
DAYS 61–90
Scale
- Back the strongest formats and test partner accounts
- Plan paid amplification and creator collaborations
- Review consultations, signed matters and the next quarter
Agree on the 12-month plan at the 90-day review.
14M3TA / DELIVERY TEAM
Who GGH will work with.
47.7M
Views on one M3TA Instagram Reel
A published example of how M3TA tests opening lines and uses a recurring visual format. October 2026 snapshot.
Alec Ramirez
Founder & CEO
Agency leadership and campaign direction
Andy Keelaghan
Sales & Partnerships
Commercial scope and partnerships
Alexei Udall
Growth & Community
Growth strategy and community operations
15M3TA / OPTIONAL AI IMPLEMENTATION
A full AI implementation,
with GGH in review.
M3TA can apply AI across content, community, research, reporting and day-to-day workflow. Discoverability stays in scope. GGH approves claims, access and anything that reaches the public.
01 / CONTENT
Production and creative
Turn approved recordings into transcripts, clip suggestions, caption drafts and first-cut ideas. Editors check the cut and GGH approves the claims.
02 / DISCOVERABILITY
Search, answers and citations
Use AI-assisted research to improve practice-area pages, write attorney-reviewed answers and publish sourced explanations that search and AI tools can find and cite.
03 / COMMUNITY
Management and moderation
Draft comment replies, flag incoming messages that need a lawyer and keep a queue for review. GGH decides what is posted or sent.
04 / CREATORS
Discovery and vetting
Shortlist creators and commentators who fit GGH’s practice areas, audience and advertising rules. The firm reviews any partnership before outreach.
05 / ANALYTICS
Reporting that explains the work
Compile views, engagement, traffic and intake into a regular report. Highlight what to keep, test or stop, and leave decisions with GGH.
06 / RESEARCH
Market and topic intelligence
Map the questions people ask, watch competitor and creator activity, and find gaps GGH can fill with attorney-reviewed content.
07 / WORKFLOW
Automation with AI agents
Automate repeatable steps such as briefing, first drafts, task handoffs and status updates. Staff review the output before anything is used. Intake or case-record work would need a separate review.
08 / COMPLIANCE
Brand safety and review
Route drafts through GGH’s approval path. Flag claims, disclosures, sensitive topics and material that should stay out of public content, including privileged or sealed records.
A starting point
Start with public content, discoverability and reporting. M3TA will scope tools, access and review with GGH before any intake or case-record work.
16M3TA × GGH / DISCOVERABILITY
Help people find
GGH’s answers.
Discoverability is one part of the implementation. M3TA uses AI-assisted research to map the questions people ask, check the sources and find gaps GGH can fill with attorney-reviewed content.
SEO
Search engine optimization
Improve practice-area pages, page titles and internal links so people searching for legal help can find the relevant page.
AEO
Answer engine optimization
Write direct, attorney-reviewed answers to common questions, such as what to bring to a first consultation.
GEO
Generative engine optimization
Publish clear, sourced explanations with named authors so AI search tools can identify and cite the original material.
For a separate workflow pilot, scope inputs, access and review with GGH before choosing tools.
Illinois Supreme Court AI policyIllinois ARDC implementation guide
17GGH × M3TA / NEXT STEP
The first
working session.
Agree on the practice areas, people and approvals needed to record the first episode.
01
Priorities and intake
Confirm practice-area priorities, current lead sources and who owns the intake data.
02
Host and first recording
Confirm who leads the weekly show and book the first session.
03
Approval route
Name the partner approver, confirm the breaking-news review window and agree on which cases are off limits.
04
Scope and investment
Agree on production volumes, launch channels and paid media budget. Discuss a performance-based fee as a percentage of deals won.
18APPENDIX / LEGAL SOCIAL
Six accounts worth studying.
| Account | Signal from the brief | What to test for GGH |
|---|---|---|
| Dan Cogdell | 400M+ cross-platform views reported by Best Lawyers | A weekly podcast and short trial stories |
| Mike Mandell / LawByMike11.6M followers | Know-your-rights explainers for a broad audience | One everyday situation and one usable response |
| Brittany Cohen173K followers | Settlement storytelling with the offer and outcome up front | Counsel-approved result reels with context |
| Ugo Lord6.9M followers | Attorney reactions to familiar viral clips | Pause at the decision point and explain the legal issue |
| Adam Ashby123.6K followers | 230.3K likes on the group-chat warning | Protective, specific warnings with clear stakes |
| The Velvet Hammer | A plaintiff trial lawyer’s podcast and short clips | A plaintiff-firm reference for the weekly show |
What the samples suggest
Cogdell’s personality list led the sample. Trial stories, courtroom footage, questions and practical tips offer different reasons to watch. Ashby’s group-chat and parent-safety warnings show the value of a specific first frame.
Cogdell profile and reported resultsCogdell’s red-flags clip4.9MviewsCogdell’s Texas Ranger cross-examination910.3Kviews
19APPENDIX / EXAMPLE COPY
A specific subject.
A reason to watch.
Draft lines for testing. Use approved case facts and adapt each line to the lawyer’s natural delivery.
NUMBERED LIST
“5 questions to ask a personal injury lawyer”
Inspired by Cogdell’s red-flags list.
EVERYDAY ACTION
“Before you call the insurance adjuster, write this down”
Inspired by Ashby’s group-chat warning.
NUMBER GAP
“The insurer offered [offer]. The case settled for [result].”
Inspired by Cohen’s settlement story. Use only with the approved record and consent.
PARENT SAFETY
“What parents can ask when a coach requests a private chat”
Inspired by Ashby’s parent-safety format.
ACCOUNTABILITY
“The institution received a warning in [year]. What did it do next?”
Use only with partner-approved facts and no survivor details.
WATCH FOR THE MOMENT
“Watch what the witness says at 0:12”
Inspired by Cogdell’s cross-examination clip. Clear footage and case facts first.
TRIAL STORY
“The case I almost turned down”
Start with the decision and explain what changed it.
NEWS REACTION
“What the filing in [public case] actually says”
Explain the public record and distinguish allegations from findings.
20APPENDIX / FORMAT LIBRARY
Starting specs for the edit.
| Goal | Format | Length | Editorial treatment |
|---|---|---|---|
| Reach | Breaking news | 5 slides or 15–20s | Headline, 3 points of legal context, question |
| Reach | Everyday warning | 15–25s | One specific mistake, why it matters, what to do |
| Reach | Attorney reaction | 20–35s | Pause the clip, answer the legal question, invite a response |
| Follow | Personality list / numbered series | 30–45s | Show the item count or part number from frame 1 |
| Share | Send-this tip / parent checklist | 20–30s / 30–45s | Name who it helps, build the checklist on screen |
| Share | Cheat-sheet carousel | 6–8 slides | One step per slide and a final summary worth saving |
| Depth | Trial story | 45–60s IG / 60–90s TikTok / 2–3 min Facebook test | Setup, twist, outcome. Identify the attorney and clear any case reference. |
| Depth | Case result / comment reply | 45–75s / 20–40s | Use approved case figures or a native comment prompt. |
| Depth | Full episode | 8–15 min YouTube | Chapter by topic so each chapter can become a clip |
Use readable burned-in captions, typically 2–4 words per line, with text clear of the platform controls. Test platform lengths against GGH’s own retention and response.
Socialinsider length benchmarksAutoClip completion studyZelios short-form reviewKapwing captioning reference
21APPENDIX / EDITORIAL CALENDAR
What a week looks like.
| Day | Feed post 1 | Feed post 2 | Stories / production |
|---|---|---|---|
| Mon | Legal news carousel | Personality clip | Weekend recap poll |
| Tue | Legal news carousel | Know-your-rights warning | Record the weekly show |
| Wed | Legal news carousel | Attorney reaction | Ask-a-lawyer Q&A |
| Thu | Legal news carousel | Trial story or approved result | Behind the scenes |
| Fri | Legal news carousel | Hot take with a question | Top stories of the week |
| Sat | Know-your-rights Reel | — | Repost a strong clip |
| Sun | Inside GGH | — | Preview the week ahead |
Use the caption to extend the hook. Keep approved contact routes prominent on the account and agree on where any required disclosures must appear.
22APPENDIX / EXAMPLE CONTENT
Two pieces of example content.
Two typography variants.
The only difference between Variant B and Variant C is the fonts and styling. Variant B uses the M3TA Instagram style (Prata headlines and Libre Franklin). Variant C uses M3TA fonts (Anton headlines and Oswald) with GGH colors. Layout, copy, photographs and logos stay the same.
Proposal-stage drafts
Not approved, not posted, and not in Metricool. Placeholders [TIME] CT and [DATE] still need the real time and date from GGH. GGH counsel must sign off before anything runs. The press conference wording also needs written survivor consent; no names or private details are used.
1. Press conference going live story
INSTAGRAM STORY · 9:16 · 2160×3840
VARIANT B
M3TA Instagram style (Prata and Libre Franklin)
A 6-second animated version (9:16, H.264) is included below. Elements build in, with a slow push on the skyline and a pulsing live dot.
VARIANT C
M3TA fonts (Anton and Oswald) with GGH colors
A 6-second animated version (9:16, H.264) is included below. Elements build in, with a slow push on the skyline and a pulsing live dot.
On-image copy (same on both variants)PRESS CONFERENCE Going live [TIME] CT [DATE] Three GGH survivors will share their stories of childhood sexual abuse and their fight for justice. Watch live on @gghlaw gghlaw.com · (312) 728-7444 Attorney advertising
2. 3M agrees to pay $7.35B over firefighting foam claims
INSTAGRAM CAROUSEL · 4:5 · SEVEN SLIDES AT 2160×2700
Each row is the same slide. Left is Variant B; right is Variant C.
Caption (same on both variants)🚨 BREAKING: 3M agrees to pay $7.35 billion over firefighting foam cancer claims. The money is paid over nine years. 3M says the deal is not an admission of liability. It covers people exposed through contaminated drinking water or direct contact with the foam (AFFF), used at airports, military bases and fire training centers. Listed diagnoses: kidney, testicular, liver and thyroid cancer, ulcerative colitis and thyroid disease. Our take: this is the first big domino, not the last. DuPont, Corteva, Chemours and many other companies still face PFAS lawsuits. Know a firefighter, veteran or airport worker who used this foam? Send this to them. Swipe for the details 👉 Source: 3M press release and Master Settlement Agreement filed with the SEC, Nov. 3, 2026. Photos: U.S. Marine Corps, U.S. Navy and U.S. Department of Defense (public domain) via Wikimedia Commons. Attorney advertising. Not legal advice. Follow @gghlaw for legal news that affects you and your family. #pfas #afff #firefighters #veterans #masstorts
Stills and videos are the files from the GGH Content Calendar entries for these variants, downloaded at full resolution and shown here at 1080 pixels wide. Full-resolution 2160-pixel files are in the proposal folder. Photos: Carol M. Highsmith, Chicago skyline (public domain); U.S. Marine Corps, U.S. Navy and U.S. Department of Defense photographs via Wikimedia Commons (public domain).